PRESS RELEASE
Crayola, LLC. 1100 Church Lane, P.O. Box 431 Easton, Pennsylvania 18044-0431 Contact: Benjamin Dickson (631) 245-7525
[email protected]
New Washable Highlighters Released for Kids EASTON, Pa., May 3, 2021 -- Crayola, LLC. has announced the launch of a new line of products featuring the company’s first set of highlighters. “Crayola Screamin’ Neons” are washable school highlighters that were designed especially for kids and schoolchildren. The bright neon graphics on each highlighter “scream” kids and fun. The highlighters feature a special rounded nib that allows a smooth flow of ink with no noise or squeaking involved. The non-toxic highlighters are also washable. The patented formula allows for highlighter ink to be washed from hands, faces and most children’s clothing. Available in glowing green, neon yellow, hot magenta and electric blue, Crayola Screamin’ Neons will be sold at a retail price of just $1.99. Research conducted by the company showed that children start using highlighters around the age of 8, prompting it to develop them. Not only will children start using highlighters then, but they will continue to use them throughout their academic careers. Activities highlighters are used for include school papers, study sheets, plays, maps and reports. Tailoring a highlighter to the needs of children resulted in the development of Screamin’ Neons. “We could not be more thrilled to launch the Screamin’ Neons,” a company spokesperson said. “Highlighters have always been overlooked in both the art and academic world, and the Neons will undoubtedly make work more enjoyable for children.” ### About Crayola Crayola LLC, initially called Binney & Smith before changing its name in 2007, was founded by C. Harold Smith and Edwin Binney in 1885. Slate pencils and chalk preceded the company’s introduction of Crayola crayons in 1903. Each year the company produces more than two billion Crayola crayons. Tests reveal that the smell of Crayola crayons is one of the 20 most recognizable aromas to American adults. While the first box of Crayola crayons sold for five cents, they are currently sold in more than 60 countries from the island of Iceland to the tiny Central American nation of Belize. Crayola product boxes are printed in 11 different languages including English, Spanish, French, Dutch and Italian.
