dctrl — studio for creative technology we’re building the future of digital transformation dctrl — studio for creative technology
2 SECTION
01 About Us We unite strategy, data, design & technology to enable growth.
dctrl — studio for creative technology
3 ABOUT US
Who we are dctrl [di:ken’troul] is a digital consulting agency with a clear vision and over 17 years of passion dctrl is a small, flexible, fast-moving and skilled team, independently owned and profitable since its inception. dctrl combines experience in strategy, data science, interactive design, software engineering for web and mobile, analytics, social media and digital growth. dctrl is your data-driven partner for the digital age.
dctrl — studio for creative technology
4 ABOUT US
What we do We transform data into value and business impact. Since inception, there has been one goal for dctrl — to work creatively, effectively and above all, differently from anything else in the marketplace. We develop solutions and experiences using technology in smart, interrelated ways that support brand and communication strategies. We work with open clients to clarify their stories and create tangible experiences that will set them apart from the competition and connect with their customers. We have extensive experience with mobile applications and data driven websites.
dctrl — studio for creative technology
5 ABOUT US
Our Approach The principles which shape our work and how we collaborate We believe that data-based technology is the main driver of today’s communication and culture. We see our responsibility to constantly push the boundaries of what can be done with digital technology. We aim to build long term relationships with our clients and partners based on transparency, collaboration and trust. We believe in creative freedom, curiosity and quality over quantity. We believe good products/services require good development. dctrl — studio for creative technology
6 ABOUT US
Our Values Our values define who we are. How we work and grow together. 01
We make great technology.
07
We choose simple processes.
02
We are intolerant of intolerance.
08
We support openness & interoperability.
03
We default to transparency, truth & trust.
09
We work smarter, not harder.
04
We choose positivity & happiness.
10
We work everywhere we want.
05
We make time for reflection.
11
We give preference to autonomy.
06
We keep everything we do professional.
12
We pursue personal growth.
dctrl — studio for creative technology
7 ABOUT US
Timeline Over 20 years of passion. .
dctrl — studio for creative technology
2000
Founded in Zurich, Switzerland by Roberto Eberhard and Andreas Lorenz
2003
Transformed into a private limited company (Ltd. / GmbH / Sarl)
2005
Founding member of “Swiss Flash User Group” (SFUG)
2006
dctrl gets a registered trademark (™)
2009
Co-organisator of international conference “Flash at the lake”, Zurich
2010
Founding member of “digitalMedLab”, a mHealth R&D company.
2012
Part of the “Achtgrad AG - Digital Excellence” agency network
2019
dctrl leaves Achtgrad AG and is again an independent digital agency
8 ABOUT US
Our Office Get in contact. dctrl — studio for creative technology Konradstrasse 17, 8005 Zurich, Switzerland 0041 - 44 - 271 9828
[email protected] https://dctrl.ch
dctrl — studio for creative technology
9 SECTION
02 Services Everything you need to make a successful digital product, and nothing more. dctrl — studio for creative technology
10 SERVICES
Business Fields A full spectrum of services & consulting, founded on our four core competencies
Strategy dctrl — studio for creative technology
UX Design
Technology
Growth
11 SERVICES
Strategy We help organizations see around corners and discover new opportunities.
● Business requirements development ● Consumer research and user personas ● Usability audits and expert reviews ● Digital brand strategy ● Social media strategy ● Digital marketing strategy ● Regulatory consulting (GDPR, MDI, HIPAA) ● Digital health consulting ● Security consulting
dctrl — studio for creative technology
12 SERVICES
UX Design We create cohesive visual identities and scalable brand strategies, that connect with audiences and support brand goals and growth.
● Information architecture ● Identity and corporate design ● Interaction and visual design ● Interactive prototyping ● Design systems ● Visualisation ● UX-/UI-design ● Social media design ● Web & mobile design
dctrl — studio for creative technology
13 SERVICES
Technology Our approach is an integrated, specialized process that focuses on making good experiences great.
● Technical architecture & requirements ● Front- & backend development ● API design, development & monitoring ● Mobile app development (Android/iOS) ● WordPress theme & plugin development ● POS design & development ● Social media development ● Information security ● Quality assurance testing
dctrl — studio for creative technology
14 SERVICES
Growth Measure performance to draw insights and increase ROI.
● Grow hacking ● Social media marketing ● Search engine marketing (SEM) ● Search engine optimisation (SEO) ● Inbound campaigning ● Newsletter marketing (CRM) ● Measurement, monitoring & analytics ● Site maintenance and management ● Training
dctrl — studio for creative technology
15 SECTION
03 Process Data driven development flows through everything we do.
dctrl — studio for creative technology
16 PROCESS
Key Stages in our Project Lifecycle
STRATEGY
DEVELOPMENT
LAUNCH
Translate business needs into datadriven solutions.
Optimise your digital image, from front- to backend.
Executing product launch and start monitoring.
ANALYSIS
DESIGN
TESTING
GROWTH
See around corners and discover new opportunities.
Transform strategies into innovative digital solutions.
Automated testing to ensure the stability of the solution.
Measure performance to draw insights and increase ROI.
2 - 5 days
dctrl — studio for creative technology
2 - 5 days
3 - 9 days
2 - 9 weeks
1 - 3 days
1 day
unlimited
17 SECTION
04 Device Channels Delivering effective digital user experiences across browsers, operating systems, wearables, IoT and mobile devices. dctrl — studio for creative technology
18 DEVICE CHANNELS
Multi Screen Experiences Delivering effective user experiences across all operating systems and devices.
dctrl — studio for creative technology
19 SECTION
05 Partnerships We're particular about the quality of our work, so we're also very selective about our partnerships. dctrl — studio for creative technology
20 PARTNERSHIPS
A fluid network to help you scale Offer a wider breadth of more sophisticated solutions
— Integration partners
dctrl — studio for creative technology
— Research partners
— Marketing partners
21 PARTNERSHIPS
A fluid network to help you scale Offer a wider breadth of more sophisticated solutions
— Hosting partners
dctrl — studio for creative technology
— CRM partners
— Analytics partners
— Developer network
22 PARTNERSHIPS
A fluid network to help you scale Offer a wider breadth of more sophisticated solutions
— Service partners
dctrl — studio for creative technology
— API developer network
23 SECTION
06 Experience Fusing digital strategy with experience to accelerate growth and effectiveness. dctrl — studio for creative technology
24 EXPERIENCE
Business Areas We have successfully developed and executed digital experiences in a wide range of industries.
dctrl — studio for creative technology
Advertising
Insurance
Architecture
Life Science
Culture
Media
Fashion
NGO’s
Food
Sport
Finance
Technology
Government
Telecom
Healthcare
Tourism
25 SECTION
07 Clients Clients who believe that technology can make a difference to their business over the long term. dctrl — studio for creative technology
26 CLIENTS
dctrl + Client = One Team We look for clients who are passionate about what they do.
Clients who are ready to go beyond practiced processes to achieve new goals.
Clients who embrace change over incrementalism.
Clients who believe in the power of creativity and are ready to take a calculated risk to achieve breakthrough results.
Clients who like healthy debate and are looking for a collaborative relationship.
dctrl — studio for creative technology
27 CLIENTS
Selected Brands* Our clients. Our passion.
* of more than 128 clients
dctrl — studio for creative technology
28 SECTION
08 Projects* The following selection of projects illustrate the range of services we offer. * of more than 277 projects
dctrl — studio for creative technology
29 PROJECTS
Roger Federer Credit Suisse sponsoring website for the world's best tennis player.
Client
Credit Suisse
Agency Noise, Zurich Year
2013 - 2015
Role
Design, Development, Maintenance
dctrl — studio for creative technology
30 PROJECTS
Novartis Raise hypertension awareness with a mobile app for Android and iPhone
Client
Novartis Pharma, Rotkreuz
Agency Next AG, Zurich Year
2014 - today
Role
Strategy, Regulation, Design, API, Development
dctrl — studio for creative technology
31 PROJECTS
Alpiq An interactive POS System for external sales team.
Client
Alpiq, Zurich
Agency — Year
2016 - 2018
Role
Strategy, Design, API, Development, Maintenance
dctrl — studio for creative technology
32 PROJECTS
MAN Website for Europe’s leading transportation company.
Client
MAN, Munich
Agency — Year
2015
Role
Strategy, Design
dctrl — studio for creative technology
33 PROJECTS
Osys Interactive POS System to show the company services at trade shows.
Client
Osys, Zurich
Agency — Year
2011
Role
Design, Development
dctrl — studio for creative technology
34 PROJECTS
Chr. Scherrer Promoting ex-Alinghi sailor and one of the best swiss racing skippers.
Client
Christian Scherrer, Zurich
Agency — Year
2012 - today
Role
Strategy, Design, Development
dctrl — studio for creative technology
35 PROJECTS
Emmi Ice-cream card editor for the external sales team to attract new customers.
Client
Emmi, Luzern
Agency Webmanufaktur, Bern Year
2006 - 2010
Role
Strategy, Design, Development
dctrl — studio for creative technology
36 PROJECTS
Die Post Campaign landing page and online video editor.
Client
Die Post, Bern
Agency — Year
2005
Role
Strategy, Design, Development
dctrl — studio for creative technology
37 PROJECTS
VMTG A new website for the music schools of the canton of Thurgau.
Client
Musikschulen TG, Frauenfeld
Agency — Year
2020 (in development)
Role
Strategy, Branding, Design, Development
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38 SECTION
09 Use Case A new digital communication strategy for Schweizer Brot.
dctrl — studio for creative technology
39 SCHWEIZER BROT
Branding Bold creative concepts bring strategies to life across multiple touchpoints (on- & offline).
dctrl — studio for creative technology
40 SCHWEIZER BROT
Website & Blog The central hub in the digital marketing mix of Schweizer Brot.
●
Search engine optimized
●
Social media optimized
●
A/B tested
●
Sharable content of high quality
●
Localized in De/Fr
dctrl — studio for creative technology
41 SCHWEIZER BROT
Landingpages Deepen contacts, establish dialogue.
●
Catch traffic from social media
●
Content generation (SEO)
●
Call to action
dctrl — studio for creative technology
42 SCHWEIZER BROT
Social Media Supporting dialogueoriented communication. ●
Followers, sharing, likes, comments (engagement)
●
Consumer generated content
●
Consumer engagement
●
Content/Product promotion
●
Drive traffic to campaign pages
●
Brand awareness
dctrl — studio for creative technology
43 SCHWEIZER BROT
YouTube Spreading inspiration for Swiss bread.
●
Portraits
●
Brotmoment
●
Lifehacks
●
Food waste
●
Recipes
dctrl — studio for creative technology
44 SCHWEIZER BROT
Newsletter Maintaining and intensifying relationships.
●
Personalized and A/B optimized content
●
E-Mail automation
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Lifecycle marketing
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Drive traffic to campaign pages
dctrl — studio for creative technology
45 SCHWEIZER BROT
Inbound Delivering the right information at the right time in the right place.
●
Increases visibility
●
Build brand awareness
●
Educates consumers
●
Increases trust and credibility
●
Generate quality traffic
dctrl — studio for creative technology
46 SCHWEIZER BROT
Advertising Strengthen the brand in industry-relevant media.
dctrl — studio for creative technology
47 SCHWEIZER BROT
Label Multipliers in the gastronomy with “Best of Swiss Gastro”.
●
Educate gastronomy industry
●
Access opinion leaders
●
Increase bread consumption
dctrl — studio for creative technology
48 SCHWEIZER BROT
Key Figures (01.03.2020)
4’600’000
1’600’000
800’000
221’000
16’500
15’800
2’600
1’300
Impressions on Google Search
Follower on Facebook
dctrl — studio for creative technology
Annual website page views
Newsletter subscribers
Annual website visitors
Follower on Instagram
Annual YouTube video views
Annual media clippings
49 SECTION
10 Spin-off Reducing costs, increasing access and improving quality and efficiency in healthcare. dctrl — studio for creative technology
50 DIGITALMEDLAB
digitalMedLab R&D of mobile based digital healthcare solutions.
Client Agency Year Rolehttps://digitalmedlab.com ⟶
dctrl — studio for creative technology
digitalMedLab was launched in 2010 as a joint lab between dctrl — studio for creative technology and Sigam Public Health (Basel/Switzerland) to harness the power of wireless technologies to improve health outcomes. We achieve this goal, by building easy to use and cutting-edge software applications with a high design standard, which requires minimal learning time and contains all the relevant features to make them essential clinical tools, thereby ensuring high standards of security and privacy.
51 DIGITALMEDLAB
Advisory Board Guidance and long-term vision to keep digitalMedLab growing in the right direction. Client Agency Year Role
dctrl — studio for creative technology
Dr. Martin Denz, MD
Dr. Fridolin Marty
President Swiss Association for TeleMedicine & Health
Health Policy
economiesuisse
eHealth
Dr. Martin Denz, MD
Ursula Stalder, lic. phil. I/Prof.
President Swiss Association for TeleMedicine & Health
Lucerne University of Applied Sciences and Arts
eHealth
Marketing & Communication
52 DIGITALMEDLAB
Challenges in modern Wound Care «It is a silent epidemic» — The WoundReach Foundation
63% of nursing time is dedicated to wound management 50% of nursing time is used for 3% of population with chronic wounds
dctrl — studio for creative technology
● 400 million persons suffering from chronic wounds ● In the U.S., wound care is a $22 billion/year problem ● One episode of leg ulcer care costs more than $40‘000 ● 73’000 amputations are performed on people with leg ulcer in the U.S. per year
53 DIGITALMEDLAB
+WoundDesk Reduce costs, errors — and get more time for the patients. ●
Mobile app
●
Dashboard administration
●
Wound analytics
●
Wound report
●
Open Health API
●
Device management
●
Support desk
●
Translation center Already +8000 nurses, physicians and wound care specialists worldwide using +WoundDesk for the management of chronic wounds.
dctrl — studio for creative technology
54 DIGITALMEDLAB
Mobile App Wound documentation at the point of care. ●
Wound assessment and documentation
●
Semi-automated wound measurement
●
Decision support system
●
Guidelines with updated medical informations
●
Secure data exchange with external providers
dctrl — studio for creative technology
55 DIGITALMEDLAB
Wound Report Share wound assessment data with external specialists.
●
Exchange of wound assessments
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Review of consultations
●
Feedback from external specialists
dctrl — studio for creative technology
56 DIGITALMEDLAB
Administration Manage health data in one place from any location.
●
Team & patient data management
●
Patient wound consultation review
●
Team access rights management
●
Push notifications
●
Guidelines editor
●
Product editor
dctrl — studio for creative technology
57 DIGITALMEDLAB
Analytics Better wound insights, better outcomes.
●
Data-based decision-making
●
Real-time and location based medical data
●
Improved resources allocation
●
Customised to your needs
dctrl — studio for creative technology
58 DIGITALMEDLAB
App Store Secure app distribution & device management.
●
Digital distribution of customised +WoundDesk Mobile App’s
●
Invite and notify your team about new releases
●
Track and manage downloads
dctrl — studio for creative technology
59 DIGITALMEDLAB
Support Desk Report and track support queries from anywhere.
●
E-Mail support (business hours)
●
Phone support (business hours)
●
Online support center (24/7)
●
Personal account manager
dctrl — studio for creative technology
60 DIGITALMEDLAB
Translation One point to translate +WoundDesk in any language.
●
English
●
German
●
French
●
Italian (in progress)
●
Portuguese (in progress)
dctrl — studio for creative technology
61 SECTION
11 Products By developing internal products we’re looking for ways to make tech more friendly and accessible, for our clients and their ultimate users. dctrl — studio for creative technology
62 PRODUCTS
MonitR Data analysis. Simplified.
MonitR is the easiest and affordable way to analyse your social media accounts, campaigns and website in real-time.
dctrl — studio for creative technology
63 FIN
Thank you! Andreas Lorenz Founder & Head of Technology
[email protected] For further information & insights please visit: https://dctrl.ch For up-to-date news follow us on:
dctrl — studio for creative technology
64 SECTION
Annex
dctrl — studio for creative technology
65 ANNEX
Selected Speaks & Lectures Spreading ideas and knowledge. Lectures 2010
SAE Institute Zurich lecture about rich internet application development Hochschule der Künste Luzern expert at MAS diploma
2005 - 2006
Hochschule für Wirtschaft Luzern Online-Communication Unit, guest-lecturer for it-engineering
dctrl — studio for creative technology
2004
Hochschule für Wirtschaft Luzern Institute für Wirtschaftskommunikation IWK, Multimedia Unit, diploma co-adviser
2002
Kunsthochschule Zürich Interactive Design Unit, lecture
66 ANNEX
Selected Speaks & Lectures Spreading ideas and knowledge. Speaks 2020
2. Intern. E-Healthcare Application Summit, Winterthur
2018
Digital Connect, “The future of mobile health care”, Sierre
2016
Last Thursday @ ETHZ, “Connecting Dots between Health and Technology”, UX-Design, Zurich SMAMA “Mobile Data and Data Security”, Zurich
dctrl — studio for creative technology
2015
Health 2.0, “Tools for Provider Communication”, Barcelona SGO Herbsttagung “Digitale Transformation”, Zurich ZHAW, “CTI Entrepreneurship”, Winterthur ZHAW, “Startup Lessons learned”, Winterthur University of Basel, Workshop “Measurements in Health & Sports”, Basel
67 ANNEX
Selected Speaks & Lectures Spreading ideas and knowledge. Speaks 2014
SMAMA Fachevent #4, “Mobile Startups”, Zurich
2000 - 2009
Mobile Monday, “Mobile Health & Wearables”, Zurich
Swiss Flash User Group, several lectures about Flash, Flex, Action Script, ANT etc., Zurich
2005
Macromedia Academy School, “Flash 8 overview”, Kloten
2013
Origo Innovation Congress, “Internet of Everything”, Frauenfeld
2009
Flash at the Lake, “Flex - Continuous Integration”, Zurich
dctrl — studio for creative technology
68 ANNEX
Selected Publications Our work is regularly mentioned in magazines and books. Newspapers / Magazines 2016
MedInside, “Schweizer Innovationen an der Health 2.0″, Zurich
2006
SonntagsZeitung, “+WoundDesk: App der Woche”, Zurich 2015
Medical Tribune Public, “Neue App für Hypertoniker”, Basel
2012
NZZ/Scorecard, “Mobile Apps im medizinischen Alltag”, Zurich
dctrl — studio for creative technology
Online PC, Die Internet- und PC-Zeitung der Schweiz, Zurich PAGE, Das Magazin für Digitale Gestaltung & Medienproduktion, Hamburg
2005
MX Magazin, Das Magazin für Macromedia Anwender, Frankfurt InfoWeek, Das Schweizer IT-Magazin, Zurich
69 ANNEX
Selected Publications Our work is regularly mentioned in magazines and books. Books 2015
Reliability & Accuracy of Wound Surface Measurement using Mobile Technology, International Society for Telemedicine & eHealth, Basel, ISSN 1998-5509
2007
Webdesign Index 7, The Pepin Press, Amsterdam
2004
Webdesign Index 5, The Pepin Press, Amsterdam, ISBN 90 5768 0637
dctrl — studio for creative technology
2002
Webdesign Index 3, The Pepin Press, Amsterdam, ISBN 90 5768 0459
2002
E-Project 01 - The most creative websites around the world, HarperCollins Intern., Hong Kong, ISBN 0 06 008764 1
2001
Inertia - Visual Culture, Budapest, Hungary, ISBN 963 00 9451 7
70 ANNEX
Recognitions Our efforts to provide our clients with outstanding services & innovative products. Awards & Mentions 2020
2019 Global Digital Health 100, Journal of mHealth, UK
2018
Finalist IFAS Innovation Challenge 2018, Cosanum, Zurich, Switzerland
2017
2016 Global Digital Health 100, Journal of mHealth, Skipton, UK
2015
Finalist AppCircus @ ConHit/Messe Berlin, Berlin, Germany
dctrl — studio for creative technology
2015
Finalist Digital Health Innovation Award, Munich, Germany Best application for overall healthcare system, Hacking Health, Strasbourg, France
2006
Die besten 200 Websites der Schweiz, the website “Instant Karma” was nominated by the it magazin Anthrazit as one of the 10 best corporate websites for 2006, Zurich, Switzerland
71 ANNEX
Recognitions Our efforts to provide our clients with outstanding services & innovative products. Awards & Mentions 2004
American Design Award, silver award for the website of the fashion label “Instant Karma”, USA
2001
Stiftung Jugend & Wirtschaft, gold award for the website/cd- rom “Schadenfreunde” of the Schweizerischer Versicherungsverband, Bern, Switzerland
dctrl — studio for creative technology
