PSM Internal 1_Vibhanshu khare

JAGARAN LAKECITY UNIVERSITY INTERNAL - 1 PRINCIPLE OF STRATIGIC MANAGEMENT SUBMITTED TO – PROF.AFTAB AHMED Submitted By: Vibhanshu khare JLU04514 2019BBA137

Lean Canvas Business model of Restaurant IndustryCompany- Fitness foods The company provides healthy food to costumers at a reasonable rates.

Problem

Solution

Difficult to get healthy food on a daily basis. 75% people face this problem. Get food by their guardians or get at high costs from market.

Affordable, consistent and simple solutions Healthy and delicious food by trained and certified chefs Delivery at your doorstep on proper timings

Unique Value Proposition

Unfair Advantage

Customer Segments

Here gym-goers can find an easy solution for their daily hassles to eat healthy.

Network with popular gyms.

Student

Fitness Enthusiasts Athlete

Key Metrics

Channels

See poster at gym Get recommendatio n from trainer

Advertisement / hoardings Social networking sites company official page Partnership with popular gyms Consults from personal trainers Promotion through fitness events Word of mouth.

Try one time sample Buy subscription See results and continue subscribing refer to friends

Unmarried Youngsters Bachelor

Cost Structure

Revenue Streams

Rent

Revenue from goods sales or service fees Interest revenue. Transaction-based revenue.

Marketing Devices+office supplies Salaries Running cost and maintenance charges others

Service revenue. Project revenue. Recurring revenue. Delivery charges.